About Us:
We’re a staffing agency that connects top talent across Africa with remote roles at startups and companies in the U.S., Europe, and beyond. Our clients rely on us to find skilled Paid Media Specialists who can plan, launch, and optimise paid advertising campaigns that drive measurable results and business growth.
Role Overview:
As a Paid Media Specialist in our network, you will be responsible for managing and optimising paid advertising campaigns across multiple platforms. You’ll work closely with marketing teams to develop data-driven strategies, allocate budgets effectively, and ensure that campaigns achieve their performance goals.
Skills & Qualifications:
- Proven experience as a Paid Media Specialist, Performance Marketer, or in a similar role.
- Strong understanding of paid advertising across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
- Experience with campaign management, audience targeting, and bidding strategies.
- Proficiency in analytics tools like Google Analytics, Meta Business Suite, or similar.
- Strong data analysis skills and ability to interpret performance metrics.
- Experience with A/B testing, conversion tracking, and optimisation techniques.
- Understanding of landing page performance and conversion rate optimisation (CRO).
- Excellent communication and presentation skills.
- Ability to manage multiple campaigns and meet deadlines.
- Certification in Google Ads or Meta Blueprint is a plus.
Responsibilities:
- Plan, set up, and manage paid media campaigns across various digital platforms.
- Develop strategies to meet key performance goals, including ROI, CTR, and conversions.
- Monitor and analyse campaign performance to identify optimisation opportunities.
- Conduct keyword research and audience analysis to refine targeting.
- Collaborate with creative and content teams to develop effective ad creatives.
- Test different ad variations, placements, and bidding strategies to improve results.
- Prepare and deliver detailed performance reports to clients or internal teams.
- Stay current with digital advertising trends, tools, and best practices.
Why Join Us:
- Get matched with high-quality remote projects and clients.
- Be part of a vetted talent pool trusted by global brands and startups.
- Enjoy flexible work that fits your schedule.
- Access ongoing training, community support, and career development resources.
How to Apply:
Click the button below to join our Paid Media Specialist talent pool.
